Details, Person Depend, Income and Sellers

40+ Mind-Blowing Amazon Statistics for 2022: Facts, User Count, Revenue, and More


Amazon Statistics: Amazon is at the moment the most important eCommerce firm worldwide. Its retail numbers are unbelievable, and its customers proceed to develop each day. Amazon presents numerous services and products, together with supply, digital providers, retail items, promoting, electronics, and media.

Throughout the pandemic, individuals started to vary their buying patterns and rely an increasing number of on web buying, leading to Amazon’s exceptional development.

We are going to go over a number of the important Amazon stats to higher perceive this on-line enterprise. Let’s get began!

Attention-grabbing Amazon Statistics

  • In 2021, Amazon employed greater than 1,468,000 individuals worldwide.
  • com had over 2.7 million visits solely in January 2022.
  • Amazon takes 50% of the US’s complete eCommerce retail gross merchandise worth (GMV).
  • There are over 200 million Amazon Prime subscribers.
  • Amazon’s complete income in 2021 was $469.8 million.
  • Amazon has 12 million merchandise throughout all providers and classes.
  • Amazon holds greater than 90% market share in 5 classes.
  • In 2021, the typical Prime Day low cost was simply 13% decrease.
  • Amazon is used on a minimal of 21,206,026 reside web sites.
  • On Prime Day in 2021, spending by way of all e-commerce web sites within the US reached $11.2 billion.
  • Amazon Audible presents greater than 100,000 distinctive titles.
  • Over 79.8% of shoppers buy from Amazon due to free and quick transport.

The Most Necessary Amazon Stats in 2022

#1. In 2021, Amazon employed greater than 1,468,000 individuals worldwide.

Amazon’s employment statistics are one other indicator of how Amazon continues to develop. Amazon Firm employed 935,000 employees in April 2020. This quantity is formally exceeded 1,000,000 since July 2020. The variety of staff grew steadily and expanded to 1,468,000 on the finish of 2021.

#2. Amazon receives 50% of the US’s complete eCommerce retail gross merchandise worth.

Regardless of which side you have a look at, Amazon’s market share in 2020 was exceptional. Amazon is believed to carry roughly 50% of all the eCommerce market. That’s a staggering determine. Amazon is at all times forward relating to the variety of impartial retailers obtainable on its platform.

#3. Amazon has greater than 2 million third-party sellers.

Amazon doesn’t promote all merchandise straight. That is an fascinating reality. Amazon permits third-party sellers to create their very own market and promote on to prospects. (And pay a fee to Amazon).

#4. Amazon’s complete income was $469.8 billion in 2021.

The query that most probably many individuals are interested in is Amazon’s income. Amazon’s internet gross sales in 2021 had been $469.8 billion. This staggering determine is 22% greater than in 2020.

annual net sales revenue of amazon from 2004 to 2021 in billions USD

#5. In 2021, Amazon Firm reported a internet earnings of round$33.36 a billion.

Nonetheless, internet gross sales should not the one factor that has seen a big improve in 2021. Amazon’s complete internet earnings reached $33.36 Billion, a constructive shift total. This represents a $12.06 billion improve in only one 12 months.

These income don’t come from solely retail gross sales. Amazon internet providers and different companies, equivalent to offline and on-line grocery shops, have helped the corporate develop and safe its income stream.

#6. Amazon boasts a model valuation of $683.85 billion.

Amazon’s model worth was comparatively stagnant earlier than 2016, but it surely has skyrocketed since then, and it’s at the moment projected to be $683.85 billion right now. This locations Amazon far forward of globally-renowned companies like Google and Microsoft.

Amazon’s success is because of its environment friendly communication, excellent buyer assist, and superior person expertise.

#7. Amazon On-line Shops had worldwide internet income of $66.07 million within the fourth quarter of 2021.

Amazon on-line shops are the corporate’s finest performers, with $66.07 million in worldwide internet revenues in This fall of 2021 alone. However, this doesn’t imply that different areas should not performing nicely. Within the fourth quarter of final 12 months, all 5 Amazon sectors have seen development.

Amazon Net Providers (AWS) generated 17.79 million, and Amazon’s bodily retailers noticed international internet income of round $4.68 million. Third-party vendor providers made $30.32 million, and subscription providers generated about $8.12 million.

#8. In 2021, Amazon promoting gross sales made $31.16 billion in income.

Promoting gross sales are Amazon’s most vital space, with income of $31.16 billion in 2021, greater than $11 billion from the earlier 12 months. That accounts for roughly 9% of complete digital promoting spending on a world foundation.

#9. Amazon has practically 9.6 million vendor accounts.

Amazon provides round 2,000 sellers per day and has 9.6 million vendor accounts on its 19 marketplaces. Contemplating that a number of companies use many marketplaces without delay, it’s estimated that there are practically 6 million distinctive sellers.
However, regardless of their quantity, nearly all of sellers should not nice performers. Simply 10% of them made greater than $100,000 yearly.

From April 15, 2020, to January 15, 2021, Amazon’s impartial third-party sellers elevated their international gross sales by greater than 55%. The variety of small American companies with gross sales exceeding $1 million elevated by 30% over the identical interval.

amazon number of sellers with over $100000 usd-in-sales

#10. Amazon is used on a minimum of 21,206,026 reside websites.

Amazon is not only about shopping for electronics and different knick-knacks on-line. A lot of its income comes from AWS (Amazon Net Providers) and different website hosting providers. As of March 2022, round 21,206,026 reside web sites use Amazon Net Providers, together with Bloomberg, Binance, Netflix, Opera, BBC, and The Atlantic.

#11. Amazon Alexa is the most-used voice assistant, with 63% of firms growing Alexa integrations.

An increasing number of firms are at the moment growing Voice-enabled options as a result of voice assistant know-how is gaining reputation worldwide. Whereas greater than 88% of organizations are constructing a number of voice-enabled providers, round 63% are primarily targeted on Amazon Alexa.

Alexa is adopted intently by Google Assistant, with practically 62% of corporations growing options for this platform, Siri, round 39% of corporations, Cortana, roughly 30% of firms, and Bixby, practically 16% of the businesses.

#12. Greater than 79.8% of shoppers buy from Amazon due to free and quick transport.

Buying product on Amazon has its benefits: you’ll be able to sometimes discover the very best worth, you have got entry big selection of merchandise, rapidly learn person evaluations, and way more. Nonetheless, the first purpose why greater than 79.8% of shoppers choose buying on Amazon is the free and quick transport.

#13. In 2021, round 60,000 Amazon sellers exceeded $1 million in gross sales.

Third-party sellers promote nearly all of Amazon merchandise. Based on latest stats, 56% of Amazon’s merchandise had been bought by third-party sellers within the third quarter of 2021.

#14. 66% of customers begin their merchandise searches on Amazon.

Amazon is the highest search engine vacation spot for patrons. This rating surpasses serps (49%), Fb (26%), Walmart (38%), and YouTube (26%). Amazon receives roughly 2.5 billion web site visits per thirty days.


Essential Amazon Statistics by Demographic and Nation

#15. Amazon’s yearly internet gross sales in the UK had been $26.48 billion in 2020.

Based on latest Amazon Statistics for the UK, the retailer’s yearly internet gross sales in 2020 had been $26.48 billion, indicating that the UK was and remained the second-largest Amazon market. Amazon Prime Video subscription could be very common within the UK, like Amazon’s voice-activated gadgets. In different phrases, the UK could be very Amazon-oriented.

#16. In September 2019, 150.6 million Individuals used the Amazon utility.

Amazon’s most exceptional stats present that the platform had roughly 150.6 million utility customers in September 2019, simply within the USA. The US is undoubtedly probably the most outstanding Amazon market. Nonetheless, that doesn’t change the actual fact of how huge this quantity is. This can be a super victory for e-commerce and m-commerce.

#17. 67% of Amazon prospects choose to make use of a laptop computer or desktop laptop.

If we discuss demographics based mostly on machine utilization, it’s important to notice that roughly 67% of Amazon prospects choose to make use of both a laptop computer or desktop laptop. This determine is kind of exceptional, particularly when you think about the remainder of the globe of eCommerce, the place smartphones are more and more turning into a driving gross sales pressure.

#18. For each child boomer who makes use of Amazon, there are two millennial patrons.

Amazon’s demographics have one vital factor: millennials dominate this market.
This isn’t stunning contemplating that millennials are way more tech-savvy than child boomers, and are, on common, financially sturdy than Gen Z.

#19. 82% of Amazon customers, worth is the principle issue when deciding whether or not or to not buy on Amazon.

Value is the first issue for round 82% of Amazon customers when choosing a product. Whereas native availability might play a big position, nearly all of purchasers are prepared to attend for an prolonged supply time. They are going to extra probably purchase the product if they will discover it at a cheaper price.

#20. 80% of Amazon prospects are owners.

One other stat that will present the shopping for energy of Amazon prospects is the truth that 80% of them are owners. As well as, roughly 45.9% of those customers are married, 34.5% have a bachelor’s or larger diploma, and 57.4% are blue-collar. Which means that a mean Amazon buyer could be thought of a pillar of society in response to most metrics.

Amazon Prime Statistics 2022

#21. Amazon Prime merchandise are eligible for same-day supply of 10 million gadgets.

Amazon Prime presents one-day supply on roughly 10 million gadgets. That is an fascinating reality value noting. Though most eCommerce prospects will not count on quick supply, nevertheless in some industries, this could nonetheless be a big deal-breaker.

#22. There have been over 200 million Amazon Prime members in 2021.

Among the many most vital Amazon Statistics, there’s the query of Amazon Prime members’ numbers. That is important as a result of they’re probably the most dedicated and most loyal of all Amazon customers. There are at the moment over 200 million Amazon Prime subscribers across the globe. Out of the 200 million subscribers, round 153 million are in america.

#23. Based on latest data, 10.1 million households in the UK had Amazon Prime Video.

Amazon is not simply an eCommerce market. They’re additionally an enormous conglomerate. They’ve lately began increasing their presents with platforms equivalent to Amazon Prime Video. Based on the latest obtainable statistics, Prime Video has round 10.1 million subscribers in the UK.

This places it in third place, solely behind Netflix and Amazon, which is spectacular for a beginner to the enterprise. This has aided Amazon’s enlargement during the last 5 years, with the service gaining 9 million subscribers in the UK alone.

#24. Amazon Prime members spend roughly $1,400 annually.

Some of the essential Amazon Prime vs. Amazon Statistics exhibits that Amazon Prime members spend considerably greater than non-prime customers. Latest surveys present that Amazon Prime members spend roughly $1,400 annually, whereas non-prime members spend on common simply $600 every month.

#25. Amazon presents many different subsidies.

Common Amazon and Amazon Prime should not the simply two kinds of providers obtainable on the Amazon web site. IMDB (the film overview website), Audible (a number one audiobook platform), and Twitch (a well-known streaming platform) are just a few of the businesses that everybody is aware of about. In different phrases, Amazon is a large conglomerate that has been increasing and diversifying.

Amazon Prime Day Statistics 2021

#26. Amazon’s Prime Day 2021 revenues had been 29% higher than the typical day in June.

Prime Day grew not solely Amazon’s income but additionally different smaller eCommerce web sites. Prime Day was a day when their income was 29% larger than different days of June.

#27. On Prime Day in 2021, spending by way of all eCommerce web sites in america reached $11.2 billion.

That is round a 6.1% improve year-over-year for the reason that total spending in 2020 was $10.4 billion. The 2-day occasion dominated Amazon product gross sales stats, but it surely additionally boosted on-line gross sales for a number of opponents who had been additionally providing reductions on the identical time.

#28. In 2021 On Prime Day, spending by way of affiliate channels elevated by 163%.

Amazon’s Prime Day can have a profound impact on all the eCommerce business. Final 12 months’s statistics present the significance of diversifying channels.

Gross sales from social media elevated by 106%, orders constituted of e mail campaigns grew by 161%, paid search elevated by 132%, and affiliate internet marketing rose by 163%.

#29. In 2021, the typical Prime Day low cost was solely 13% decrease.

With rising provide chain and inflation issues throughout the globe, Amazon’s sellers saved their reductions at decrease ranges in 2021. Throughout the identical interval, the overage order worth grew by 7%, whereas the variety of orders fell by 8%. To alleviate the antagonistic results of basic market circumstances, retailers saved costs larger.

Amazon Merchandise Statistics

#30. Amazon made $4.3 billion extra in 2016 from hardcopy books than from e-books.

When discussing Amazon e-book gross sales stats, most individuals give attention to digital books. However, Amazon earned round $4.3 billion extra by promoting onerous copies than e-books in 2016. This means that the printed books proceed to be extra common than e-books

#31. Essentially the most-purchased product class was electronics in 2019, with 44% of USA prospects shopping for them by means of Amazon.

Based on Amazon knowledge on product gross sales, round 44% of Individuals bought electronics by means of Amazon in 2019. It’s because the value of those merchandise tends to be considerably decrease on Amazon. Additionally, the product supply time is quick, and Amazon Firm enjoys excessive ranges of shopper belief.


#32. Amazon Audible presents greater than 100,000 distinctive titles.

One other set of Amazon vendor statistics value noting is the one for Audible. That is the one largest audiobook database that gives greater than 100,000 titles. This mission is continually rising, and the recognition of audible appears to be rising with each passing 12 months.

#33. Self-published books earned round 60% of all digital books provided on Amazon in 2016.

Platforms equivalent to Amazon Direct Kindle Publishing allow impartial authors to self-publish their books by way of Amazon. This can be a profitable and prevalent pattern these days. Surprising Amazon e-book gross sales stats declare that roughly 60% of e-books provided on the Amazon website are self-published.

#34. Amazon has 12 million merchandise throughout all providers and classes.

Amazon’s fascinating stats about merchandise point out that this on-line market has roughly 12 million gadgets in inventory. However, this determine is incomplete as a result of it excluded all of the third-party sellers and the markets. The entire variety of gadgets will simply exceed 350 million if we think about all of them.

#35. Amazon holds over 90% of the market share in 5 classes.

Relating to Amazon Firm’s eCommerce market share, there are 5 areas during which it holds over 90%. We’re referring to the marketplace for skincare (91%), dwelling enchancment instruments (93%), golf (92%), batteries (97%), and kitchen and restaurant market (94%). These are the areas the place Amazon has been anticipated to be a pacesetter for a few years.

Fascinating Amazon Details

#36. Amazon sells roughly 300 gadgets each second in the course of the Christmas season.

The Amazon product gross sales statistics for the Christmas season are undoubtedly probably the most spectacular. The corporate sells round 300 merchandise per second. This can be a important time for conventional retail, however these numbers are unbelievable. It doesn’t imply that Amazon Firm is doing worse throughout the remainder of the 12 months.

#37. had over 2.7 billion visits solely in January 2022.

What number of Amazon prospects have they got all over the world? Based on some fascinating Amazon details, there have been greater than 2.7 billion visits to solely in January 2022. Though not all visits are distinctive, this quantity remains to be exceptional.

Round 1.1% of visits got here from the UK out of this quantity. There have been practically 418.7 million visits to Amazon’s UK web site throughout the identical interval.

#38. Amazon Gross sales Per Hour, Minute, and Second.

  • In an hour, Amazon’s common sale is over $17 million.
  • In a minute, Amazon gross sales quantity to just about $283,000.
  • In each second, Amazon information round $4,722.

#39. Few Amazon warehouses ship out greater than 1 million gadgets per day.

The shops was crowded in the course of the holidays. Nonetheless, as time handed, many individuals started buying their presents on-line.

Over 1 million Amazon orders per day are actually being processed in some amenities in the course of the vacation season.

#40. Amazon transport prices elevated by $23.2 billion in 2020.

Based on Amazon transport stats in 2020, Amazon’s transport prices have grown, and its rising gross sales. The transport prices reached practically $61.1 billion for the entire 12 months. The determine was round $37.9B in 2019.

There are not any stats more moderen than 2017 relating to the variety of gadgets. Based on the latest report, Amazon Prime shipped over 5 billion merchandise in 2017. Whereas no comparable information exist for the earlier 4 years, rising transport prices present that the quantity has grown proportionally.

#41. 89% of Amazon customers say they belief Amazon greater than another eCommerce web site.

Belief is likely one of the most vital challenges within the eCommerce world. Amazon is a pacesetter on this space. Roughly 89% of Amazon customers consider that Amazon is the very best eCommerce platform than another eCommerce web site. Many components can affect their opinion, various from familiarity with Amazon’s platform to the truth that Amazon Firm has been within the business for a few years.

#42. In 2018, Amazon Firm had 12 subsidiaries.

The Amazon Firm has been in the marketplace for greater than 25 years and has a various marketing strategy. It’s no shock that it has purchased corporations alongside the best way.

A few of the most well-known firm names on the Amazon subsidiaries record are, PillPack, Shopbop, ComiXology, Entire Meals Market,, and Zappos,, and Twitch.

#43. Amazon Firm as soon as misplaced $5.7 million as a result of its web site crashed for practically 49 minutes.

Based on the collected knowledge, Amazon misplaced practically $5.7million as a result of its web site went down for nearly49 minutes to indicate how big Amazon Firm is. The losses could be a lot larger if this occurred right now.

#44. Amazon bought Kiva Techniques for $775 million in 2012.

Amazon’s complete workforce isn’t human. Amazon has dedicated to automating its workforce a lot that it bought Kiva Techniques (an vital robotic maker) for round $775 million. These methods enabled Amazon to effectively and rapidly automate its warehouses, in response to Amazon effectivity stats. Though it appeared costly on the time, it was very cost-effective and has paid off fairly rapidly.


It is secure to say that on-line buying is right here for the long run. Curiosity in on-line buying had beforehand been excessive. Ecommerce platforms pressured in-person customers to make use of them. A lot of them stayed. Amazon additionally noticed a lift in gross sales due to people attempting up new hobbies. Amazon presents every little thing from pet provides to patio instruments and kitchens and continues so as to add new merchandise.

Furthermore, Amazon has skilled regular development for years, and the progress of this development doesn’t appear to be slowing down. Even the disastrous 12 months 2020 for many industries worldwide didn’t appear to have any impression on Amazon’s gross sales numbers. In different phrases, Amazon Firm is the true big of the business and can stay so sooner or later.

Amazon Statistics revealed that the variety of new merchandise added to the positioning helps to extend its reputation, buyer base, and earnings.

What’s Amazon’s share of gross sales?

Amazon prices a fee on each sale. These charges can fluctuate relying on the vendor’s standing. Nonetheless, most sellers pay round $0.99 per bought product. There may be additionally a closing charge that ranges from $0.45 to $1.35. A referral charge can fluctuate from 6% to 25%.

What are the most-selling gadgets on Amazon?

Quite a few surveys and statistics present that Amazon is the most well-liked place to buy electronics. The highest-selling gadgets are Fujifilm INSTAX Mini Movie, Alexa TV Distant, $10 and $20 PlayStation Retailer reward playing cards and Alexa Echo Dot Sensible Speaker are additionally common.

What’s the variety of energetic Amazon customers?

Simply in america, there are 214 million energetic Amazon customers per thirty days. This inhabitants exceeds that of nations equivalent to Russia, Mexico, and Japan. It might be the eighth-most populous nation if all Amazon Month-to-month customers had been made up of it.


What’s Amazon’s common order quantity per day?

Amazon statistics present roughly 1.6 million orders are positioned each day on Amazon. This quantity is more likely to rise considerably in 2022.

How many individuals use Amazon every day?

Amazon has roughly 214 million month-to-month visits. A simple equation would present that Amazon receives a mean of practically 7.1 million guests every day. The numbers will fluctuate relying on the 12 months’s week, day, and time.

What number of third-party sellers are there on Amazon?

Based on some most up-to-date estimates, Amazon has roughly 2 million third-party sellers. Amazon gives many alternatives to make a fortune and supply gainful employment.

Barry Elad

Barry Elad

Barry is a lover of every little thing know-how. Determining how the software program works and creating content material to shed extra gentle on the worth it presents customers is his favourite pastime. When not evaluating apps or packages, he is busy attempting out new wholesome recipes, doing yoga, meditating, or taking nature walks together with his infant.

Related Articles

Back to top button