1. Proposal summary
The proposal is for the Search Engine Optimisation (SEO). The objective is to enhance the company’s brand image online, generate traffic on the website, and increase website ranking based on selected keywords and leads.
The document is based on the discussion in our call dated 13 March 2024.
- The objective is to improve the website’s search engine rankings for relevant keywords and beat the competition using SEO in the UK.
- The optimisation will be done in a strategic step-by-step SEO management process.
- The complete process has been worked out for approximately 3 to 6 months.
- The estimated project cost is in the Price and Plan section.
- Experienced Team- over 20+ years of combined experience. We have handled accounting firms’ SEO, PPC management, social media, and Internet marketing projects.
2. Price and plan
What our SEO service includes:
Price per month £1,500 plus VAT
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Price per month £2,500 plus VAT
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Achieving high natural search engine ranking is dependent on two main Factors:
- On the page optimisation – provides about 20%-30% of the total ranking score
- Off-page optimisation, otherwise known as link popularity – provides about 70%-80% of the total ranking score
3. Implementation timeline
To accomplish the above tasks properly and ensure that we have performed a thorough audit, we will require at least 6 Months to rank your website on Google’s first page on preselected keywords or their extension.
Once the initial audit has been completed, we will provide recommendations, tactics, and steps to improve your Search Engine Ranking.
Time frame to achieve page one ranks:
- Low Competition keywords: 3-6 Months
- Medium Competition keywords: 4-8 Months
- High Competition keywords: 6-12 Months
Plan and strategy for next 6 months:
Month 1: On-page Optimization and Technical Enhancements
- Implement on-page optimisations for the website.
- Conduct technical SEO improvements for enhanced site functionality.
- Optimise existing content for better search visibility.
Month 2: Continuous Monitoring and Content Publishing
- Monitor on-page elements for effectiveness and make necessary adjustments.
- Publish fresh, keyword-optimised content on the website blog.
- Conduct keyword research for new content ideas.
- Perform backlink audit and competitor analysis for strategic insights.
Month 3: Backlink Building Strategy
- Initiate backlink building using guest posts and paid post strategies.
- Focus on building 5-8 high-quality links per month.
- Allocate 50% of efforts on home page backlinks and 50% on service pages ranking within the top 20 positions.
Month 4: Analysis and Progress Monitoring
- Analyse the results of implemented strategies.
- Monitor progress and assess the effectiveness of backlink-building efforts.
- Adjust the plan based on outcomes to optimise future activities.
Month 5: Analysis and Progress Monitoring
- Monitor progress and assess the effectiveness of backlink-building efforts.
- Adjust the plan based on outcomes to optimise future activities.
Month 6: Analysis and Progress Monitoring
- Monitor progress and assess the effectiveness of backlink-building efforts.
- Adjust the plan based on outcomes to optimise future activities.
4. Deliverables and outcomes
Expected outcomes:
- Achieve top-page ranking for all targeted keywords.
- Experience significant growth in website traffic.
- Generate an increase in leads and conversions.
Note:
This proposal outlines a comprehensive SEO strategy for Accountingandbooking Ltd, focusing on on-page and off-page optimisations, content creation, and continuous monitoring.
By following this plan, we aim to achieve higher search engine rankings, increased organic traffic, and improved overall online visibility, leading to enhanced business opportunities and growth.
Keywords:
Keyword | UK Search volume |
ATOL reporting accountant | 40 |
Acca ATOL reporting accountant | 20 |
PSC verification process | 20 |
PSC certificate verification | 0 |
PSC one time registration certificate verification | 0 |
5. Website audit report
- Currently, no organic traffic
- A limited number of quality backlinks
- Website speed optimisation is needed
- Landing pages with appropriate CTA missing
- Overall low SEO score
Website technical Test
Website Speed Test
Backlinks audit
6. Contact Us
Marketing Experlu Team
Website: marketing.experlu.com
Email: [email protected]
Call: 0203 983 8100